Hornby sign worldwide licence with preschool hit - Grandpa in my Pocket!
Hornby Hobbies Limited has signed a worldwide licence with Adastra Creative Limited, the entertainment company behind the hugely successful CBeebies pre-school TV show “Grandpa in my Pocket” starring James Bolam.
Under the newly launched Corgi Toys sub brand, Hornby will produce an extensive range of Grandpa in my Pocket toys to include; plastic vehicles and figurines, play sets and Diecast vehicles. Products will hit retailers’ shelves autumn/ winter 2013.
Masterminded by Adastra Creative Limited, 66 episodes of Grandpa in my Pocket have already gone to air. It has been nominated for a BAFTA on three occasions and won the Welsh Bafta for best children’s programme. The show has proved a huge hit in Australia and other territories. It has now sold to over 104 countries.
Nat Southworth, Sales and Marketing Director for Hornby said; “Grandpa in my Pocket is a fantastic programme and we are delighted to be producing the toys. The show has such a positive message, and brand fit with us. Children enjoying time with family and in particular their grandparent. There is also the “shrinking cap” allowing Grandpa to enjoy toys as well! It’s perfect for the Hornby family of brands”.
Mellie Buse of Adastra Creative Limited said, “Fans have been asking for these toys for a long while so we’re extremely excited about Hornby’s plans. It’s great timing because it ties in with the tour of the first Grandpa Stage Show, currently at The Nottingham Playhouse and due to travel the country next year.”